Portland Timers Beat the Whitecaps With New Logo, ColorsJune 14, 2010 at 1:51 am | Posted in Vancouver Whitecaps, Whitecaps New Uniform and Logo, Whitecaps Season 2010 | 15 Comments
Unlike the Whitecaps, the Portland Timbers have decided to respect their own traditions by actually using their own colors and logo. Here is a part of the statement of their approach:
The new Timbers identity is based on the shape of the team’s original crest, a circle representing unity, wholeness and the pursuit of perfection. The primary crest emphasizes “Portland” and the unique connection between the club and the city. A further connection to that history can be found in the subtle, visual cues to the typeface of the original crest.
The Timbers name stays true to the team’s history and pays homage to the industrial heritage of the Pacific Northwest. The traditional Timbers color of Ponderosa gets its inspiration from the pines of the deep, lush Oregon forests, while the energetic accent of Moss boldly punctuates the team’s MLS identity.
The logo-creation process began more than a year ago as the team consulted with focus groups consisting of former players, fans, staff members and prominent soccer constituents. The Timbers chose RARE Design, a noted branding and design firm that has produced a number of top professional and collegiate sports identity systems, secondary logos and uniform designs.
What a novel approach, the Timbers decided to respect the traditions of their own club, and to consult with its fans. Furthermore, the Timbers actually chose their own colours and their own logo. Had the Whitecaps decided to consult their fans they might have heard what an offence to the teams history the new uniform and logo are.
The only gesture towards tradition in the new Whitecaps uniform is the blue in the bottom half of the logo which is supposed to be “Whitecaps blue”. Sadly, you can’t see Whitecaps blue in the new Whitecaps uniform unless you get your microscope out. What sad disrespect for the traditions of our team!
I would like to congratulate the Portland Timbers for respecting their own traditions and coming out with a great look for the 2011 season. You will be able to face the future in MLS with some pride in your past. The Whitecaps have decided to chuck all of that in the garbage, bringing shame to the club. I won’t buy the new uniform!!!
Here is the new Timbers gear: